Non ti mettere in cammino se la bocca 'un sa di vino. [Don't get started if your mouth doesn't taste like wine.] Wine in Tuscany has always been serious, long before it became the birthplace of renowned DOC and DOCG, now so wanted and paid dearly all around the world. The typical fiasco with its belly shape and elongated neck of 1.5 liters covered with straw is the clearest example: Sangiovese is drunk at the table, without too many thoughts, it must quench the thirst, invigorate after work, make you rejoice. The wine in a 3-litre bag in box binds to this peasant and domestic tradition: a drinkable and quickly consumed red wine in a practical and familiar format.