Non ti mettere in cammino se la bocca 'un sa di vino [Don't start walking if your mouth doesn't taste like wine]. Wine in Tuscany has always been a serious matter, long before it became the birthplace of renowned DOC and DOCG wines, now sought after and paid for all over the world. The typical fiasco with its rounded shape and elongated neck of 1 liter and a half covered with straw in Chianti is a clear example: Sangiovese is drunk at the table, without too many thoughts, it must quench the thirst, invigorate after work, bring joy. The 3L bag in box bulk wine is perfectly linked with this country and home-grown tradition: a fast-drinking, drinkable red wine in a practical, family-friendly format.

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